Pitch Deck: How to Propose a Branded Series Shoot in Your Rental to Agencies

Stop losing agency briefs: pitch a branded series shoot from your rental that sells

Pain point: Agencies need reliable, photogenic, shoot-ready locations fast — and you need bookings that pay premium rates and create recurring production revenue. This guide gives you a plug-and-play pitch deck outline (downloadable), a production budget template, audience and distribution hooks — including how to pitch vertical-first placement with Holywater — so agencies can say “yes” on the call.

The short story — why this matters in 2026

Mobile-first episodic content and brand-funded micro-series are exploding. Platforms like Holywater raised new capital in January 2026 to scale vertical serialized video (Forbes, Jan 16, 2026). Brands and agencies are chasing snackable, bingeable clips optimized for phones. That means location owners who can package a clear production proposition — audience, set capability, cost, and distribution — are winning bigger, faster deals.

“Agencies don’t buy listings; they buy confidence. Give them the story, the numbers, and the distribution plan.”

Inverted-pyramid: The one-page pitch every agency wants

Put the most convincing elements up front. Agencies triage dozens of options — your deck should answer the top questions in 30 seconds:

• What’s the concept fit? (Visual mood & set uses)
• Who’s the audience? (Data + demo overlap with brand)
• What’s the cost? (Transparent day rates, add-ons, and buyouts)
• How can we scale distribution? (Cross-platform and vertical-first plans, including Holywater)
• What assurances exist? (Insurance, permits, safety protocols)

Download: Ready-to-use pitch deck outline

Click to download the editable pitch deck outline (Google Slides + PowerPoint). The file contains a 12-slide template with speaker notes, sample visuals, and an auto-calculated budget tab. [Download here]

Slide-by-slide pitch deck outline (copy into your deck)

1. Cover — Property name, one-line hook (e.g., “Retro Art Studio: A 360° content factory”)
2. Quick Look — 3 bullets: capacity (crew + talent), unique surfaces, exclusive windows/lighting
3. Creative Moodboard — 6 styled photos or stills showing set dressing options
4. Audience Fit — Demographics, psychographics, and platform behavior data
5. Production Specs — Square footage, power, load-in, stage areas, dressing rooms
6. Tech & Infrastructure — Wi‑Fi, generator access, rigging points, grip inventory
7. Logistics & Services — Parking, local vendors, security, catering partners
8. Budget Snapshot — Location fee, day rates, overruns, optional add-ons
9. Case Studies / Past Shoots — Short outcomes with client quotes and deliverables
10. Distribution Plan — Cross-platform strategy incl. Holywater vertical placement
11. Legal & Safety — Sample contract terms, insurance, permits
12. Next Steps & Contact — Call-to-action and booking timeline

How to quantify audience fit — the agency’s favorite slide

Agencies evaluate placements by audience overlap. Turn property visitation and content KPI into usable signals.

What to include

• Local reach: Monthly unique visitors to your listing, social impressions, and local search queries.
• Creator network: Number of creators who’ve shot on-site, average post reach, and best-performing platforms.
• Demo match: Age, income, and interests from your booking database or neighborhood stats.
• Engagement proof: Top-performing assets (Reels, TikToks) with screenshots and engagement numbers.

Example bullet: “Creator stays in 2025 produced 120 short-form assets averaging 60k views; 40% of viewers are 18–34 and frequent beauty & lifestyle content.”

Set capabilities: prove you’re shoot-ready

Be explicit — agencies don’t want surprises on day one. This section should remove friction and reduce location scouts’ follow-up questions.

Checklist: Technical and physical specs to include

• Clear dimensions: Room names + square footage + clear ceiling height
• Power: Number of outlets, dedicated breakers, and nearest generator hookup
• Rigging: Load-bearing beams, allowed drill points, and lighting grid capacity
• Sound: Ambient noise level (day vs night) and nearest busy roads
• Access: Load-in door dimensions, elevator specs, parking for trucks
• Base assets: Production table, chairs, clothing racks, basic grip kit on-site
• Backup internet: Cellular boosters, 5G availability, ISP speeds

Transparent production budget template

Don’t make agencies guess — give a realistic, modular budget. Show baseline, common add-ons, and a high-end buyout. Use ranges and a per-day breakdown.

Sample budget (USD, per 10-hour shoot day)

• Location fee (base): $1,200–$3,500
• Exclusive day buyout: +$800–$2,500
• Overtime (per hour): $150–$300
• Production support (onsite manager): $250–$600
• Grip/lighting kit rental: $400–$1,200
• Generator / power rental: $200–$600
• Parking & permits: $100–$600
• Cleaning & reset fee: $75–$300
• Insurance administrative fee: $50–$150
• Talent/crew accommodation (if applicable): Variable — provide partner rates

Example total for a single-day branded miniseries shoot: $3,500–$9,000 depending on exclusivity and kit needs. Always provide a clear line-item invoice CSV so agencies can drop numbers into their project budget.

Packaging cross-platform promotion — why Holywater matters

Vertical-first platforms are now primary distribution channels for serialized short-form content. Holywater’s 2026 growth (and its $22M raise) signals brand and agency interest in vertical episodic placements that drive discovery and retention (Forbes, Jan 16, 2026).

How to sell Holywater distribution to an agency

• Position the property as a mini-studio for vertical storytelling — emphasize vertical-friendly framing, practical sets for 9:16, and quick-turn dressing options.
• Offer a cross-platform package: rights for short-form social (TikTok/Reels/YouTube Shorts) + a vertical-first edit optimized for Holywater’s platform spec.
• Include a simple performance projection: expected completion of 6–8 episodes of 45–90 seconds each, with earned impressions potential based on your creator network’s averages.
• Propose a distribution split: brand-owned channels + content licensing for vertical platforms (Holywater syndication fee — negotiate as a percentage, or fixed fee).

Tip: Agencies respond to measurable outcomes. Estimate CPM-equivalent reach and engagement with a rationale based on past creator posts.

Cross-platform promotion blueprint (day-by-day)

1. Pre-shoot: Teaser assets shot on mobile 1 week prior; 1 behind-the-scenes Reel
2. Shoot day: Film long-form masters + vertical rushes; capture 10–15 shareable moments
3. 72 hours post: Publish 1 hero vertical to Holywater pipeline; 2 Reels/TikToks for brand channels
4. Week 1: Sequential drops: ep1 on Holywater, cutdowns on social, creator reactions
5. Month 1: Performance check & paid amplification plan for top-performing assets

Legal & rights: what agencies will ask

Have these items prepped:

• Location release: Standard LRP (Location Release and Property Rights) for brand use and archival
• Exclusivity windows: Clear time-bound exclusivity terms (e.g., 7 days pre- and post-shoot for public bookings)
• Music & sync: State whether in-house music licensing is available or must be secured by production
• Insurance: General liability up to $1–2M; show proof and producer certificates
• Safety plan: COVID-era legacy protocols updated for 2026, plus on-site COVID/health considerations if required

Real-world example: How a 3-episode branded microseries closed in 5 days

Case study — “Neon Nights” (fictitious name, composite of 2024–2025 shoots): A boutique rental pitched to a beverage brand as a lifestyle mini-series. Here’s what sealed the deal:

• One-page pitch: Moodboard + guaranteed 20 vertical cuts per episode
• Audience proof: Creator assets delivered 80k average views; 30% lift in target demo engagement
• Budget transparency: Full line-item budget; optional buyout for $1,800/day
• Distribution hook: Commitment to format delivery for Holywater and exclusive first-window rights

Result: Agency approved within 5 business days. Production completed in 3 days. The brand extended the series after strong Holywater pilot performance and social amplification.

Pitch email template (60-second read)

Use this when you attach the deck:

Hi [Name], We run [Property Name], a shoot-ready studio in [City] with proven creator reach and rigging + power for high-volume vertical production. Attached is a 12-slide deck showing how we can host a 3–6 episode branded series, estimated budget, and a built-in Holywater-ready delivery track. Key wins: scalable 9:16 set options, on-site production manager, and a creator network that averages 50–100k views per asset. Can you take a look and share availability for a 15-minute call this week? Best, [Your Name]

Advanced strategy: upsells and recurring revenue

Create premium add-ons to increase deal size and lifetime value:

• Episode bundle discounts: Offer tiered pricing for 3+ episode bookings
• Post-production credits: Provide an in-house editor option for vertical cuts
• Creator matchmaking: Packaged creator talent at negotiated rates
• Performance guarantees: Bundle paid amplification with a projected reach floor (use past metrics)

2026 trends & predictions for branded series in rentals

• Vertical first becomes table stakes: Platforms like Holywater drive expectations for 9:16 deliverables and serialized hooks.
• Data-led location buying: Agencies will request concrete creator performance metrics before booking.
• Hybrid paid-owned strategies: Brands will combine platform-native drops with creator seeding and amplification to hit ROAS benchmarks.
• Shorter cycles, faster payments: Expect condensed approval loops — be ready with instant estimates and contract templates.

Practical checklist before you pitch

• High-res photo pack (frameable in deck)
• Floorplans + rigging diagram
• Production-ready budget CSV
• Data sheet with creator metrics & demo overlap
• Sample location release & insurance proof
• One-minute vertical proof edit (host locally or via private link)

Common objections and how to answer them

“We need exclusivity — can you guarantee it?”

Offer time-limited exclusivity windows and a buyout fee. Use calendar-based blackout dates in your booking system and include them in the deck.

“What if a shoot damages the set?”

Require PD/PL insurance and a refundable damage deposit. Offer a quick restorative service and line-item cleaning fees in your quote.

“Can you deliver vertical edits?”

Yes. Offer an in-house vertical editing package with delivery specs aligned to Holywater and social platforms. Include sample timings and aspect ratios in the deck’s tech spec slide.

Metrics to report post-campaign (what agencies will ask)

• Number of vertical assets produced and delivered
• Impressions and view-through rate by platform
• Creator engagement and earned media value
• Completion rate for Holywater episodes (if placed)
• Any uplift in brand or product search and site traffic during campaign window

Final checklist: go-to-market in 72 hours

1. Assemble the 12-slide deck using the outline above
2. Attach budget CSV and 1-minute vertical proof
3. Email 3 agency contacts with the 60-second template
4. Follow up with a calendar link for a 15-minute scout call

Call-to-action

Ready to turn your rental into a branded-series engine? Download the editable pitch deck and budget template now, or request a custom deck review. We’ll help you tailor audience metrics and a Holywater-ready distribution pitch that closes faster.

Download the Pitch Deck & Budget Template (Google Slides + XLSX)

Questions? Reply with your property name and one photo — we’ll give a free 5-point audit for agency readiness.

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